A simple guide to help you choose the best suited hair mask.

CONCERN MASK
Frizzy Hair Wild Bananas

How it helps: A lush, moisturizing mask helps smoothen hair strands and seal in moisture.
Care Suggestions
:Use a deep conditioning mask twice a week. Wash hair with a gentle, moisturising shampoo and avoid overshampooing the strands. Apply serum or leave in conditioner on damp hair to lock in moisture.
Greasy Scalp + Greasy Hair Dense Intense + Cake Therapy

How it helps: A gentle scrub helps calm and degrease the scalp & hair. This hair type also needs conditioning, so opt for a mask that moisturises yet doesn’t make hair oily or greasy.
Care Suggestions: Use a scalp scrub at least once a week. Keep styling products and leave on conditioners away from the scalp. Use deep conditioners pre shampoo and always on damp hair. Avoid applying hair products with silicones on or near the scalp.
Greasy Scalp + Dry Hair

Dense Intense + Wild Bananas/Kinky Berries

How it helps: A gentle scrub helps calm and degrease the scalp. Conditioning treatments help moisturise hair, especially ends.
Care Suggestions:
Try multitasking or avoid applying conditioning masks on the scalp post shampoo. Apply serums or leave in conditioners only from mid length to tips.
Dry Scalp + Dry Hair Kinky Berries

How it helps:
A moisturising mask with the perfect balance between oils and butter to moisturise hair and retain the moisture.
Care Suggestions:
Use a deep conditioner twice a week. Keep on for at least 30-45 minutes. Use gentle hair cleansers(preferably sulphate free). Wash hair with lukewarm to cool water and minimise heat styling.
Normal/Moody Hair Wild Bananas/Kinky Berries + Dense Intense

How it helps:
Use a mask as per your hair’s condition in the current weather or season. To maintain the health of this hair type, use deep conditioners at least once a week and a scalp scrub once a week/fortnight.
Care Suggestions: Keep rotating products every few months to suit the current needs of your hair. Don’t overdo heat styling and chemical treatments. Give your hair a break between such sessions. Apply a bit of hair oil or conditioning mask to damp hair tips before shampooing.
Dandruff Prone Dense Intense + Cake therapy

How it helps:
The scrub helps remove flakes, excess sebum and dirt from the scalp while the hydrating mask helps keep the strands nourished yet non greasy.
Care Suggestions: Keep thick, conditioning products away from the scalp as that tends to make it oily or greasy. If using hair oil, try the ones that are light textured and do not exacerbate dandruff. Conditioning masks can be used pre shampoo to avoid excess buildup on and around the scalp.
Weak/Breakage
Prone Hair
Kinky Berries + Cake Therapy

How it helps: Alternating between masks that strengthen the hair strands, provide elasticity to reduce snags and nourish the scalp will aid in the recovery of weak hair.
Care Suggestions: Check for any underlying health concern that may be leading to sudden hair loss. Losing between 50-100 hair strands a day is considered normal. Avoid aggressive brushing. Use a wide tooth comb to detangle hair. Use mild shampoos(pref. sulphate free) and gently massage the scalp while shampooing. Do not apply excess shampoo to hair strands. While rinsing the scalp, run the soapy water along the length. Dry hair by lightly pressing a towel to the strands instead of vigorous rubbing.
Kinky Curly Hair Kinky Berries

How it helps: A super moisturising hair mask will keep your curls looking soft and bouncy. Will form the perfect base for further styling.
Care Suggestions: Try the Curly Girl Method to ease care and styling for this hair type. Avoid overshampooing and heat styling. Post wash, use a cotton t-shirt or microfibre towel to dry hair. Apply a styling gel or cream to damp hair and scrunch to get defined curls.
Wavy Hair Wild Bananas

How it helps: A smoothening and moisturising mask will help you get defined, flowy waves, without weighing down your hair.
Care Suggestions: Avoid overshampooing and heat styling. Post wash, use a cotton t-shirt or microfibre towel to dry hair. Apply a texture spray & lightly scrunch to enhance waves. Air dry hair to get naturally defined waves.
Straight Hair Any Hair Mask

How it helps: Refer other hair concerns for the best match.
Care Suggestions: Avoid heat or chemical treatments such as perming to prevent longterm damage. Use volumizing products to give a fuller appearance to hair. Flip your head down and massage the roots, follow with a volume boosting spray on the top to lift flat hair.
Coloured/Dry &
Damaged Hair
Kinky Berries + Cake Therapy

How it helps: Your hair needs all the love it can get. Alternating between masks that repair damage and provide healing moisture will help revive this hair type.
Care Suggestions: Always dry hair with a smooth, absorbent fabric like a cotton t-shirt or microfibre towel. Avoid heat styling and chemical treatments or keep them to a minimum. Apply serums or leave in conditioners to damp hair.
High Porosity Kinky Berries

How it helps: Has oils and butter to moisturise as well as keep the moisture in for longer. With keratin to further strengthen hair.
Care Suggestions: Use post wash. Keep on for at least 30-45 minutes. Always dry hair with a smooth, absorbent fabric like a cotton t-shirt or microfibre towel. Avoid heat styling or use a heat protectant product to minimise damage. Seal in moisture with a leave in conditioner or serum post wash.
Low Porosity Cake Therapy

How it helps: Has lightweight yet high performing conditioning agents that penetrate this moisture repelling hair type. Is a low protein variant with hexapeptide 11 and no keratin.
Care Suggestions: Always apply conditioning treatments when the hair is damp. Use a warm towel to wrap hair while deep conditioning to aid penetration. Avoid very heavy conditioning products.
Medium Porosity

Wild Bananas

How it helps: A medium texture mask to help boost the health of this hair type. With keratin for a smooth, bouncy finish.
Care Suggestions: Maintain the health of your hair by keeping heat styling to a minimum. Apply heavy conditioning products only to the ends of hair.

 

Hair porosity depends on genetic, environmental and lifestyle factors. A porous surface is one having pores that allow the absorption and retention of different things into the surface. In simple words, it is your hair’s ability to absorb and retain moisture. Genetics play a big role in determining your hair’s porosity while factors like chemical treatments such as bleaching & perming, frequent heat styling, excessive exposure to sunlight, chlorinated water, sea water can also change the porosity of your hair by damaging the cuticles.The porosity of hair can differ along a strand from root to tip, usually being less porous at the roots and more porous at the ends. The best way to determine hair porosity is to check which characteristics describe your hair the best in terms of touch and feel and manageability.

*High Porosity: If your hair takes less time to get wet in the shower and dries quickly, if it absorbs moisturising products easily and yet dries out pretty fast, if each hair strand is dull, feels rough to touch and slightly bumpy, if your hair has been subjected to a lot of chemical and heat treatments, it is highly likely that your hair has high porosity.

**Low Porosity: If your hair takes very long to get wet in the shower and to dry, if moisturising products just sit on your strands rather than getting absorbed whilst making them feel greasy & flat, if each hair strand is shiny and smooth, if your hair has not been subjected to a lot of chemical or heat treatments, does not catch color easily, it is highly likely that your hair has low porosity.

***Medium Porosity: If your hair can be styled easily, does not take long to get wet in the shower and dries at a normal rate, if your hair has a healthy sheen and is mostly smooth, it is highly likely that your hair has medium porosity.